"Affirma has been a great partner in our growing need for reports and dashboards. Their team has demonstrated a high level of expertise and timely delivery for our projects. I would recommend Affirma as we have had solid success with their services."
Jerry Vigil
Director and Head of Information Technology
What Our Clients Say
"Affirma helped us with the configuration of our PowerBI environment. They took the time to understand our organization structure, the objective for the PowerBI environment, and the integration with our ERP system. These allowed them, and us, to produce the best approach for the configuration."
Victoria Peralta
Conti Federal Union
Our Customer Analytics Process
Personalized Customer Insights and Strategy Optimization
Affirma leverages extensive industry expertise, diverse functional competencies, and technological proficiency to empower our clients in Affirma and beyond. Our approach revolves around understanding customers holistically, transforming commonplace data into valuable, actionable insights to drive informed decision-making.
How We Can Help
Bottom-Line Benefits
Strategy
- Develop analytics business case roadmaps to guide strategic decisions.
- Deploy analytics center of excellence to ensure effective data management and utilization.
Marketing
- Segment customers based on behavior and preferences for targeted campaigns.
- Conduct data mining and customer value analytics to optimize marketing efforts
Sales
- Align sales force strategies to maximize effectiveness and efficiency.
- Target and qualify prospects for cross-selling and up-selling opportunities.
Customer Relations
- Implement strategies to reduce customer churn and foster loyalty.
- Identify loyal customers and tailor retention programs to their needs.
Customer Service Operations
- Enhance service resources and streamline operations for improved efficiency.
- Analyze service inquiry patterns to address customer needs and concerns proactively.
Maximize Marketing ROI
- Achieve a higher return on marketing and promotional investments through targeted strategies.
Increase Sales Revenue
- Drive increased sales to existing customers through personalized approaches.
Reduce Acquisition Costs
- Lower new customer acquisition costs by leveraging data-driven insights.
Boost Customer Loyalty
- Reduce churn rates and increase customer loyalty through tailored retention programs.
Effecient Customer Service
- Resolve customer service problems efficiently or prevent them altogether with proactive measures.